How we use personal data

We use personal data to operate and improve our site, respond to enquiries, manage relationships with clients and partners, and develop our AI style drift research. Processing is based on a combination of legitimate interests, contract performance, legal obligations, and, where applicable, your consent. We aim to use data in ways that are proportionate, respectful, and aligned with the expectations of professional users exploring our services.

• • To provide and maintain our site and services, including enabling you to access content and tools related to AI style drift research.
• • To respond to enquiries, manage communications, and support relationships with clients, partners, and prospective clients.
• • To analyse how our site is used, improve user experience, and refine the way we present information about our methods and services.
• • To maintain the security and integrity of our systems, including monitoring for suspicious activity and protecting against misuse.
• • To meet legal, regulatory, and governance obligations, including record keeping, audit, and compliance with data protection laws.
• • To send relevant updates or informational content, where permitted by law or based on your explicit consent, with the option to opt out at any time.
• • To support internal research and development that helps us improve our AI style drift detection methods in an aggregated or pseudonymised form.

Your data protection rights

Under the GDPR and other applicable data protection laws, you may have rights in relation to your personal data, including rights of access, rectification, deletion, restriction, objection, and portability. You may also have the right to withdraw consent where processing is based on consent and to lodge a complaint with a supervisory authority if you are concerned about how your data is handled. We respect these rights and encourage you to contact us if you wish to exercise them or need clarification.

• • You can ask us whether we process your personal data and request a copy of the information we hold about you, subject to legal limits.
• • You can ask us to correct personal data that is inaccurate or complete information that is incomplete, taking into account the purposes for which it is processed.
• • You can request that we delete personal data about you in certain circumstances, for example where it is no longer needed for the original purpose or you have withdrawn consent.
• • You can request a copy of certain personal data in a structured, commonly used, machine readable format and ask us to transmit it to another controller where technically feasible.
• • You can object to certain types of processing, including where we rely on legitimate interests or use your data for direct marketing, and we will consider your request in line with legal requirements.
• • You can ask us to restrict the processing of your personal data in specific situations, for example while we verify its accuracy or consider an objection.

How we protect personal data

We use a combination of technical and organisational measures to help protect personal data against accidental loss, unauthorised access, alteration, or disclosure. These measures are designed with the sensitivity of the data and the nature of our services in mind. While no system can be completely secure, we work to maintain appropriate safeguards, review them periodically, and respond promptly to potential issues.

How long we keep your data

We keep personal data only for as long as it is needed for the purposes described in this policy, or as required by law and regulation. Retention periods vary depending on the type of data and context, such as whether it relates to ongoing client relationships, legal obligations, or archived records. When data is no longer needed, we delete it or irreversibly anonymise it in line with our internal retention schedules and governance standards.

• • If you create or use an account with us, we may process login details, role information, and preference settings related to your use of our services.
• • In the context of improving our AI methods, we may use aggregated or pseudonymised data derived from client projects and site usage to refine our models and analytics, without focusing on identifiable individuals.
• • When you contact us, we may collect your name, contact details, organisation, role, and the content of your message so we can respond and keep a record of our communications.
• • If we enter into commercial relationships, we may process limited billing and payment information, such as invoice details and transaction records, in line with accounting requirements.
• • If you choose to receive updates or insights from us, we may process your contact details, communication preferences, and interaction history to send and refine relevant informational content.

If we are unable to delete certain data immediately due to legal or regulatory requirements, we will restrict access and keep it only for the duration necessary to meet those obligations.

International data transfers

Some of our service providers or partners may be located outside the European Economic Area, which can involve transferring personal data to countries with different data protection laws. Where this occurs, we take steps to protect your information, such as using standard contractual clauses approved by the European Commission or ensuring that appropriate safeguards are in place. You can contact us for more details about the specific mechanisms we use for international transfers.

• • Relying on adequacy decisions where the European Commission has determined that a destination country offers an adequate level of data protection.
• • Using standard contractual clauses or equivalent safeguards approved by regulators to govern international data transfers where required.
• • Assessing the legal and practical environment of destination countries and implementing additional protections where appropriate.
• • Limiting transfers to what is necessary for service provision and seeking solutions that minimise the amount of personal data moved across borders.

Changes to this policy

We may revise this privacy policy from time to time to reflect changes in our services, technology, or legal requirements. When we do, we will update the effective date at the top of the policy and publish the new version on this page. In some cases, we may also provide additional notice, such as a prominent banner or direct communication, where changes are material or where the law requires us to seek your renewed consent.

• • We may update this policy to reflect changes in our services, technology, or legal obligations, and we will post the revised version on this page with a new effective date.
• • In cases where changes are significant, we may also provide additional notice, such as a banner on our site or direct communication where appropriate.
• • Your continued use of our site or services after an updated policy is published will be taken as acknowledgment of the changes, where permitted by law.
• • We encourage you to review this policy periodically so that you remain informed about how we handle personal data and how you can exercise your rights.

Please check this page periodically to stay informed about how we handle personal data and to see any updates that may affect you.